Privacy Policy

PRIVACY STATEMENT

PRIVACY POLICY

Effective Date: November 30, 2018

Amplify LTD (“Amplify”) owns and operates the www.thepetlabco.com website and all subdomains (collectively, “Website”) as well as the online business over the Website. All references to “we”, “us”, this “Website” or this “Site” means Amplify and this website business.

HOW WE MODIFY THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time, and without prior notice, by posting an amended Privacy Policy that is always accessible by clicking on the “Privacy Policy” link on this Website’s home page (www.thepetlabco.com/pages/privacy-statement). You should check back periodically for updates and modifications to the Privacy Policy.  Your continued use of this Website after the amended Privacy Policy is posted indicates your acceptance of the amended Privacy Policy.

Regarding Personal Information (defined below), if any modifications are materially less restrictive on our use or disclosure of the Personal Information previously disclosed by you, we will obtain your consent before implementing such revisions with respect to such information.

THE TYPES OF INFORMATION WE COLLECT

Personal Information. “Personal Information” includes any information regarding a natural person that may be used directly to identify the person. Personal Information that we collect may vary with each separate purpose for which you provide it, and it may include one or more of the following categories: name, physical address, an email address, phone number, credit card information, including credit card number, expiration date, and billing address, and location data.

Usage Data. We reserve the right to collect information based on your usage of this Website which is information collected automatically from this Site (or third party services employed in this Site), which can include: the IP addresses or domain names of the computers utilized by the users who use this Site, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the user, the various time details per visit (e.g., the time spent on each page within the Site) and the details about the path followed within the Site with special reference to the sequence of pages visited, other parameters about the device operating system and/or the user's IT environment, and data, conversion rates, marketing and conversion data and statistics, reports, analytics data, reviews and surveys (collectively, "Usage Data"). Usage Data is essentially anonymous when collected, but could be used indirectly to identify a person.